The Power of Partnerships – Why Vendor Relationships Matter More than You Think!

If there’s one thing I can promise you about this business, it’s that you can’t do it alone!

Behind every successful real estate agent is a trusted group of professionals who help keep things running smoothly — from contract to close and beyond. These are your vendors, or as some agents like to call them, your preferred partners.

Your lenders, title reps, home inspectors, appraisers, home warranty companies, painters, contractors, pest inspectors, and handymen — they ALL play a key role in helping you deliver a great client experience. The truth is, building strong relationships with these people can completely change the way you do business.

Let’s talk about why these relationships matter and, more importantly, how to build them.

Why Your Vendor Network Matters

When you surround yourself with people you know, like, and trust, your transactions go smoother. Problems get solved faster, communication stays clear, and your clients feel supported from start to finish.

As I discuss in Chapter 4 of my book, Beyond the Sale, real estate is all about relationships – not just with clients, but also with the professionals who make the work possible. These partnerships are what keep your business strong long after the closing table.

Here’s the thing: clients notice when you’re prepared. They feel confident when you can say, “I’ve got someone I trust who can handle that.” Whether it’s recommending a lender for pre-approval or a handyman for post-closing repairs, your ability to connect people with solutions builds confidence, loyalty, and referrals.

How to Build These Relationships

Building your vendor network isn’t something that happens overnight; it’s something you invest in. These partnerships take time, trust, and genuine connection. But the payoff is huge.

Here’s how to start building those relationships:

1. Start with Your Brokerage’s Recommended Partners

Most brokerages already have a list of trusted vendors and preferred partners – people they’ve worked with for years who’ve proven themselves to be reliable and professional. Start there. Introduce yourself. Ask to meet for coffee or lunch. Learn about their business and how they support agents.

Remember — this isn’t just about asking what they can do for you. It’s about creating a partnership where you both add value to each other’s businesses.

2. Attend Networking Events

Your local real estate association (and your brokerage!) likely hosts several events throughout the year where you can meet these professionals face-to-face. Go to them. Shake hands. Ask questions. Exchange cards.

And here’s a little pro tip: don’t just collect cards — actually follow up. Send a quick message afterward saying, “It was great meeting you at the event! I’d love to grab coffee and learn more about what you do.” That simple gesture sets you apart.

3. Be Intentional About Building Your “Team”

Your vendor network is essentially your behind-the-scenes team. These are the people you’ll call when you need a rush inspection, a quick pre-approval, or a trusted contractor for last-minute repairs.

So don’t just find anyone, find people who align with your values! Partner with professionals who communicate well, treat your clients with respect, and share your standard for excellence.

Take the time to get to know them and how they work. The more you understand what they do, the better you can collaborate and serve your clients together.

4. Stay in Touch and Show Appreciation

Relationships aren’t built in a single meeting; they grow with consistent effort. Check in with your partners regularly. Refer business their way when you can. Send thank-you notes after successful transactions.

These little gestures go a long way in showing that you value the partnership, and people remember that.

The Long-Term Payoff

When you invest in building your vendor network, you’re investing in the long-term strength of your business. You’ll have smoother transactions, better client experiences, and a go-to list of professionals who make you look like a rock star.

Even better? These relationships often become reciprocal. Vendors love working with agents who communicate well and appreciate their partnership, and many will refer clients right back to you.

So don’t wait to start building your network. Take the time to connect, collaborate, and invest in the people who help your business shine. Because in real estate, your relationships are your reputation, and your vendor partners truly are one of your greatest assets.

INTERESTED IN LEARNING MORE? GRAB A COPY OF MY BOOK ON AMAZON:
https://amzn.to/3Ww6eKD
Barnes & Noble: https://www.barnesandnoble.com/w/beyond-the-sale-jenifer-morin/1148005711?ean=9781088107454
Google Books: https://books.google.com/books/about/Beyond_The_Sale.html?id=PySM0QEACAAJ